Let’s get this out of the way. I love James Cameron’s movies. Aliens, Terminator 2, and The Abyss are 3 of my favorite movies of all time. However, I think the marketing for his new, highly anticipated “game changer” film, Avatar has jumped the shark by announcing in a recent TV spot that Avatar is “the greatest adventure of all time!”
I think the over-hype by the studios and James Cameron himself are casting bad Ju-Ju on the potential of the film. Costing an excess of $500 MILLION (after marketing expenses), Avatar has the potential to be one of the greatest movie gambles of all time. Disaster is easily on the horizon.
I’ll be in the theater with my 3D glasses on opening day, but let’s all try to keep the hype down. Avatar will most likely disappoint as the “the greatest adventure of all time,” but I think it will be a pretty enjoyable Sci Fi/Fantasy ride.
Avatar will be in theaters December 18, 2009.
