Japanese author Kôji Suzuki (Dark Water, Ringu) is involved with the gimmic to end all gimmics. His new nine-chapter novella Drop has been printed multiple times on toilet paper, with it’s intention to be read on the toilet.
The company promotes the toilet paper, which will sell for 210 yen ($2.20) a roll, as “a horror experience in the toilet.” Toilets in Japan were traditionally tucked away in a dark corner of the house due to religious beliefs. Parents would tease children that a hairy hand might pull them down into the dark pool below. [Yahoo! News]
The story itself takes up about three feet of paper, so it can be read in one sitting and is printed numerous times on the roll.
Drop‘s plot involves an evil spirit inhabiting the toilet bowl of a public restroom. Weird.
[Source: Cinematical via DreadCentral via Yahoo! News]
